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Colgate, M., Tong, V., Lee, C. & Farley, J. (2007). Back from the brink: Why customers stay. Journal of Service Research, 9(1), 76-89.
Tax, S., Colgate, M. & Bowen, D. (2006). Preventing customers from failing. Sloan Management Review, Spring, 23-30.
Colgate, M. & Lang, B. (2005). Positive and negative consequences of a relationship manager strategy: New Zealand banks and their small business customers. Journal of Business Research, 58(2), 195-204.
Sajeev, V. & Colgate, M. (2001). The role of price perceptions in an integrated model of behavioral intentions. Journal of Service Research, 3(3), 232-241.
Colgate, M. & P. Danaher. (2000). Implementing a customer relationship strategy: The asymmetric impact of poor versus excellent execution. Journal of the Academy of Marketing Science, 28(3), 373-385.